FAQ Article: Understanding the Web Stats
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Understanding the Web Stats
Category: Website Statistics
State: public (all)
Language: en
Keywords: Stats visits statistics visitors hits web stats
Symptom:
What is the difference between hits, visits and page views?
How can I understand my full webstats
Problem:
You can access your full webstats as follows (Premium Package only):
* Login 
* Settings
* Full Stats
Solution:
Basics

So, there is a basic explanation of the webstats in the help
section from your control panel:

Login -> Help -> Quick Help -> Site Statistics

It's a good idea to read this first.

However, I'll just briefly summarise the important points here:

Pages - the number of
pages that have been viewed.

Visits - the number of
visits made to your website

Referrers - a page from
which someone has comefrom to visit your site, examples of this
would be a link from a search engine search or another website
you are listed on.

Search Strings - the
phrases people have typed in to a search engine that have lead to
them coming to your site.

Also I wanted to point out this excellent (and detailed) summary
of webaliser stats:

http://www.infoserve.com/webalizer.html

(webalizer is the name of the program that generates the stats)

Making Sense Of It All

Daily Useage

If you look at the daily usage table or graph you can quickly get
a sense of how many people are comming to your site and how many
pages they are looking at:

 

Take note of the Visits (yellow)
and Pages (light blue).

You can also get a rough idea of how many pages people are
looking at 

Quote:
1000 Visits with 5000 Pages = average of 5 pages per person
Referrers and Searches - Where are people coming from? This is valuable information, it gives you a good idea of where visitors are comming from and what they have searched for. You should expect to search a mixture of sites that you know are linking to you, search engines and perhaps some unknown sites aswell. In the referrer's table, it lists 'Hits' percentage and the URL.. The Hit's here means the number of requests that have come directly from that url i.e. the number of times people have come from that specific page to your site. Also note the percentage, this tells you how much of your traffic overall has come via this URL NB it only takes into account the point of entry into your site, it doesn't record the traffic generated if someone continues browsing your site. Therefore, in reality the level of traffic generated from this link (referrer) is likely to be higher. Also sometimes people's web browsers do not allow the referrer information to be recorded so again the real results are probably higher in number (see inaccuracies below). The search strings are also very interesting (of course!), this is what people have searched for (on google etc.) and then come to your site. Do note however that a certain amount of search terms will go un noticed (see inaccuracies below). Sites, Agents and Countries - Who is comming to my site? The Sites table gives the hostname of all the visitors to your website, this is probably mostly made up of hosts you don't know, but you can expect to see: search engines like google, msn and yahoo - these often have the most hits ISP's like btcentralplus, demon - this is the ISP of the visitor Your Self If you visit your own site a lot, you'll may recognise a hostname from your ISP that's one of the highest in the table. If you click on the 'view all sites' button, you'll see all the individual hostnames that have come to your site for the month - this gives a sense of the variety of all the visitors. The Agents table, tell's you the percentage of the type of browser (or bot) visiting your site. This is a good way to understand the total number of human visitors. humans will be: MSIE x - microsoft Internet Exploder browsers Mozilla x - Mozilla browsers (firefox) Most of the others will either be rare or some sort of 'bot' i.e. a search engine. So in reality the total percentage of the above 2, is the total percentage of human visitors. Countries is not so useful, as it's not that accutrate (see inaccuracies below). Inaccuracies Be aware that the webstats cannot give you a 100% accurate picture (The reasons why are too boring and complicated). So note the following: Visits and Sites (hostnames) Also, just because you have x amount of hosts visiting your web site, doesn't mean that x amount of people did. The same person could have visited your web site from three different computers. Maybe one at work, one at home, and one at school. That will show up as three hostnames, yet will be only one person. Similarly, one hostname can represent more than one person. For example, a computer in a computer lab at an university can be used by hundreds of students in a single day. If ten of those students visit your web page it will show as only a single host, because they all used the same machine. Missing Referrers - Sometimes peoples web browsers do not record the referrer information, perhaps for privicy reasons. So therefore the number of referrers is likely to be higher than listed. Missing Searches - Webaliser attempts to identify referrers that are search engine queries, but search engines change the way the compose their URL's so it's difficult for webalizer to keep up and therefore a certain amount of searches will not be detected. Countires - This is only calculated by the tld of the host name, so
Quote:
.co.uk = uk .com = US .de = germany

However many UK, ISP's use .com rather than .co.uk, so they will be listed under US. Anyway I hope this is useful info!
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Modified: 04/12/2007 00:40:23
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